Publicis Client Academy

At Publicis Groupe Denmark, we believe client success comes not only from the work we deliver but also from the knowledge we share. That’s why we created the Publicis Client Academy — a training program with seminars, certifications, workshops, and events designed to strengthen marketing capabilities and support business growth.

The academy also offers an exclusive networking community where clients can exchange ideas, share experiences, and gain inspiration from fresh perspectives.

Upcoming Session

Sponsorships that drive business results

Sponsorships are playing an increasingly important role in the marketing mix. Yet many brands still struggle to understand what separates effective partnerships from simple exposure.

At this Publicis Client Academy session, experts from Publicis, Viaplay, Renault Danmark and Dansk Tennis Forbund will explore how sponsorships can drive measurable business results. Drawing on new consumer research, real-life partnership experiences and perspectives from across the media landscape, the session will examine how brands can create stronger connections, activate sponsorships more effectively and turn investments into long-term growth.

Date: 24 September 2026
Time: 09.00–10.30 (breakfast from 08.30)
Location: Publicis Groupe Denmark, Copenhagen

Register here

Speakers & inspirers

Previous sessions

August 26, 2026

Effectiveness vs ideology — where is marketing headed?

For a decade, marketing didn’t just sell. It took a stance.  Now brands, boards and leadership teams are asking a simpler question:  does it actually drive growth? 
March 24, 2026

Annoncekronernes nye magtstruktur

At this Academy, we explored how power is shifting across the media landscape, based on insights from WARC Media, which forecasts global ad spend to grow by 9.1% this year to $1.30 trillion. With perspectives from experts across agencies, media, and advertisers, the session set the stage for a sharp and nuanced discussion, rounded off with an engaging panel debate.
February 3, 2026

Social First Masterclass

With a focus on social video, this academy highlighted how content creators act as modern-day directors of impactful brand storytelling - brought to life through the award-winning Marabou case, showcasing the connection between client needs, creative execution, and measurable results.
October 30, 2025

Retail Media

September 22, 2025

Byron Sharp

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Want to know more?

Contact Heine Jørgensen
Chief Commercial Officer:
heine.jorgensen@publicisgroupe.com