Publicis Client Academy

At Publicis Groupe Denmark, we believe client success comes not only from the work we deliver but also from the knowledge we share. That’s why we created the Publicis Client Academy — a training program with seminars, certifications, workshops, and events designed to strengthen marketing capabilities and support business growth.

The academy also offers an exclusive networking community where clients can exchange ideas, share experiences, and gain inspiration from fresh perspectives.

Upcoming Session

Effectiveness vs ideology — where is marketing headed?

When marketing becomes a worldview, does it lose the public — and the business? 

For a decade, marketing didn’t just sell. It took a stance.  Now brands, boards and leadership teams are asking a simpler question: does ideology actually drive growth?

Publicis Groupe Denmark and Berlingske Media invite you to a C‑suite morning featuring Steve Harrison — author of Can’t Sell, Won’t Sell and Adland’s Progressive Gaze — for a provocativeassessment of what the purpose era changed, what it challenged, and why many brands are refocusing on commercial effectiveness.

Steve will then be joined by Lisbet Røge Jensen, CCO at Berlingske Media, and Jonathan Lowth, Strategy Director at Publicis Denmark, for a discussion about the implications of a ”post purpose” industry refocus, followed by an open forum discussion moderated by Jonathan.

Date: 26 August | 09.00–12.00

Location: Salonen, Berlingske Media, Pilestræde 34, 1147 Copenhagen

Please note: Seats are limited and will be allocated accordingly.

The event will be in English.

Register here

Register for Publicis Client Academy

August 26, 2026, 09:00: Effectiveness vs ideology — where is marketing headed?

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Speakers & inspirers

Previous sessions

March 24, 2026
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Annoncekronernes nye magtstruktur

At this Academy, we explored how power is shifting across the media landscape, based on insights from WARC Media, which forecasts global ad spend to grow by 9.1% this year to $1.30 trillion. With perspectives from experts across agencies, media, and advertisers, the session set the stage for a sharp and nuanced discussion, rounded off with an engaging panel debate.
February 3, 2026
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Social First Masterclass

With a focus on social video, this academy highlighted how content creators act as modern-day directors of impactful brand storytelling - brought to life through the award-winning Marabou case, showcasing the connection between client needs, creative execution, and measurable results.
October 30, 2025
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Retail Media

September 22, 2025
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Byron Sharp

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Want to know more?

Contact Heine Jørgensen
Chief Commercial Officer:
heine.jorgensen@publicisgroupe.com