Worldwide, struggling cinemas faced challenges from streaming and lockdowns, yet Denmark’s market thrived. This is how Biografklub Danmark’s digital transformation grew memberships from 140k to 240k, boosting ticket sales amidst adversity.

All departments of Publicis Denmark (Design & Development, Digital, Strategy & Insight, Creative, Social, and Media) collaborated to drive Biografklub Danmark’s digital transformation. It began with a user-friendly app, followed by a new website and customer service system. Implementing a Customer Data Platform (CDP) enabled precise data segmentation, introducing subscription memberships and automating processes, with over half the members adopting auto-renewal of their subscription membership.

Our enhanced email strategy increased outputs and engagement, while our media strategy on Meta, Display, and YouTube reduced CPA by 40%. Consequently, most of our marketing budget can now be used to acquire new members via Social, SEM, and Programmatic channels, alongside Digital TV and OOH.

In the process, we’ve developed a new visual identity and optimized most of Biografklubben’s communication to further strengthen the brand.