(Video)

Power of One

Biografklub danmark

Brand & creative strategy Design Digital transformation Insight Media SEM / SEO Visuel identity

Ticket to the Future: Biografklub Danmark's Digital Transformation

Worldwide, struggling cinemas faced challenges from streaming and lockdowns, yet Denmark’s market thrived. This is how Biografklub Danmark’s digital transformation grew memberships from 140k to 240k, boosting ticket sales amidst adversity.

All departments of Publicis Denmark (Design & Development, Digital, Strategy & Insight, Creative, Social, and Media) collaborated to drive Biografklub Danmark’s digital transformation. It began with a user-friendly app, followed by a new website and customer service system. Implementing a Customer Data Platform (CDP) enabled precise data segmentation, introducing subscription memberships and automating processes, with over half the members adopting auto-renewal of their subscription membership.

Our enhanced email strategy increased outputs and engagement, while our media strategy on Meta, Display, and YouTube reduced CPA by 40%. Consequently, most of our marketing budget can now be used to acquire new members via Social, SEM, and Programmatic channels, alongside Digital TV and OOH.

In the process, we’ve developed a new visual identity and optimized most of Biografklubben’s communication to further strengthen the brand.

Når man kigger på, hvor mange kanaler der kom i spil, resultaterne og selve transformationen - så er der her tale om en indstilling, der gør det hele rigtigt.

Rambuk, Jurys motivation for ‘’Vinder af Marketing Automation’’

Awards & publicity

Danish Digital Awards 2024

Winner of ‘Best in Digital Strategi’

Rambukken 2024

Winner of ‘Marketing Automation’

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Other Work

Biografklub Danmark

(Video)

Media

Bang & Olufsen

Media Media strategy Insight

Bang & Olufsen archives 127% more Impressions and a 60% 
lower CPM by optimizing audience targeting and video creatives on YouTube.

The Task
Bang & Olufsen is a Danish company known for high-end consumer electronics such as headphones, speakers, and television sets.

As part of the media mix for a product launch, they wanted to include the Efficient Reach format on YouTube. Previous campaigns have already shown that the new format could deliver satisfying results, but with this campaign, we wanted to challenge them on their audience targeting and video creatives – by improving efficiency and relevancy of the campaign to increase reach and lower the cost.

Our approach
Through close collaboration with the internal media team, we wanted to improve performance by optimizing these areas:

1. Audience segments were wisely chosen based on learnings from previous campaigns. Best practices were closely followed during the implementation phase to ensure we were not restricting our reach.

2. Based on learnings and insights together with the ABCD of creating effective video ads on YouTube, we used multiple video creatives with different ad copy. The purpose of this strategy was to better understand what ad copy resonated best with the target audience. Giving the algorithm multiple versions of the same video also helped to increase efficiency.

The results
This campaign saw a significantly better performance measured on Reach compared to previous similar campaigns. Through optimizations made to audience segmentation and improved video creatives, the Efficient Reach campaign delivered:

• 127% more Impressions
• A 60% lower CPM
• An increase of 5.72% in Unique users

Results

127%

more impressions

60%

lower CPM

5.72%

increase in unique users

Other Work

Boliga

Biografklub Danmark