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Power of One

Biografklub danmark

Brand & creative strategy Design Digital transformation Insight Media SEM / SEO Visuel identity

Ticket to the Future: Biografklub Danmark's Digital Transformation

Worldwide, struggling cinemas faced challenges from streaming and lockdowns, yet Denmark’s market thrived. This is how Biografklub Danmark’s digital transformation grew memberships from 140k to 240k, boosting ticket sales amidst adversity.

All departments of Publicis Denmark (Design & Development, Digital, Strategy & Insight, Creative, Social, and Media) collaborated to drive Biografklub Danmark’s digital transformation. It began with a user-friendly app, followed by a new website and customer service system. Implementing a Customer Data Platform (CDP) enabled precise data segmentation, introducing subscription memberships and automating processes, with over half the members adopting auto-renewal of their subscription membership.

Our enhanced email strategy increased outputs and engagement, while our media strategy on Meta, Display, and YouTube reduced CPA by 40%. Consequently, most of our marketing budget can now be used to acquire new members via Social, SEM, and Programmatic channels, alongside Digital TV and OOH.

In the process, we’ve developed a new visual identity and optimized most of Biografklubben’s communication to further strengthen the brand.

Når man kigger på, hvor mange kanaler der kom i spil, resultaterne og selve transformationen - så er der her tale om en indstilling, der gør det hele rigtigt.

Rambuk, Jurys motivation for ‘’Vinder af Marketing Automation’’

Awards & publicity

Danish Digital Awards 2024

Winner of ‘Best in Digital Strategi’

Rambukken 2024

Winner of ‘Marketing Automation’

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Other Work

Biografklub Danmark

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Media

Boliga

Media Media strategy SEM / SEO

Boliga achives a 100% increase in Conversions together with a decrease in CPA by 52.16% through an optimized campaign structure and conversion tracking on Paid Search

The Task
Boliga is Denmark’s largest independent online portal for the housing market. The portal allows users to search for properties across Denmark, including houses, apartments, and building slots.

The market that Boliga operates within, is characterized by high competition – especially from real estate brokers. As a result, Boliga wanted to focus on strengthening its online presence and getting more potential customers through its sales funnel through the utilization of micro-conversion actions.

Our approach
These days, data consolidation and conversion tracking play a more and more important role when advertising on Google with Paid Search Ads, and as a result, it is crucial to have the right foundation in place. Therefore, our main focus was to improve the following areas.

1. The campaign structure, where the goal was to reduce both the total number of campaigns and ad groups to increase the data volume and thereby, help Smart Bidding to work more efficiently. This process also included checking for keyword duplicates.

2. Utilization of micro-conversion actions with an increased focus on getting more potential customers through the sales funnel.

The results
Without making any changes to the budget together with the implementation of the different optimizations, we saw significantly better results measured on Conversions metrics when comparing Q1 2024 with Q1 2023. The optimizations that we made delivered:

• A total increase in (macro) conversions by approx. 100%
• A decrease in the average. CPA for (macro) conversions by approx. 52%.

Results

100%

increase in conversation

52.16%

lower CPM

Other Work

Bang & Olufsen

Biografklub Danmark